Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
New realities await work and daily living after the lockdown.
Apparently a health crisis is fast turning into a financial crisis for many consumers,...
In the current disruption-led market, bureaucratic approach to business decisions can bring down an organization in no time. Therefore maintaining relevance, or sustaining meaningful...