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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Opportunities rising in the Health sector: businesses to benefit from N120 billion COVID-19 relief fund

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Latest Articles

Opportunities rising in the Health sector: businesses to benefit from N120 billion COVID-19 relief fund

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Health-related businesses are expected to keep running and turning in revenues despite the lockdown. The Central Bank of Nigeria (CBN) announced N120 billion Relief...

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The COVID-19 offshoot: Three (3) ways to manage changes in a swift, transformative business environment

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The COVID-19 enforced lockdown is psychologically transformative. It is changing global understanding of what change truly means. Firmly put, change can happen at anytime....

Nigeria gets relief amid lockdown as World Bank suspends loan repayment

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Nigeria which has received $11.5 billion credit from the World Bank so far this year is among several countries asked to withhold debt payments...

COVID-19 and the new normal: How business organizations can adapt

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New realities await work and daily living after the lockdown. Apparently a health crisis is fast turning into a financial crisis for many consumers,...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

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For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...
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