Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

Financing

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

General News

Goldman Sachs and China to lead big investment in African tech startups in 2020

The founder of Africa Tech Summit ,...

How Darwin’s ‘adaptation’ theory can help businesses survive post-pandemic

No doubt the business environment has been transformed by...

Fashion, IT, movie, music creative businesses should leverage CIFI for funding

The Creative Industry Financing Initiative (CIFI) was created last...

Business Growth: When looking to non-customers really makes sense!

Growth most times comes from any place but your...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Business and career advancement: How to maintain your leading edge

Business or career is a social and commercial exchange. The social aspect deals with the ability to work with, and through, people. The commercial side is...

Page Financials: How to get a loan in less than 3 hours

Press Release - Page Financials is a leading financial services provider in Nigeria with offices in Lagos, and Ibadan, other states unveiling soon. Page...

‘Find your niche and study it’, Johnny Enagwolor, co-founder of PlentyWaka, advises entrepreneurs

As regulations and policy changes keep putting many business out of operation, the co-founder of bus-hailing platform, PlentyWaka, Johnny Enagwolor, has advised entrepreneurs to...

External shocks weigh hard on 2020 budget implementation with negative impact for businesses

The refusal of Russia and Saudi Arabia to cooperate in warding off rising pressure on global oil price has piled further pressure on the...

International Women’s Day: 3 women entrepreneurs – Entrepreneur Magazine

Hustle24 Nigeria marks the Women's Day with pride. Women are rising to take their place in business. The glass-ceiling is getting a hit now...

How to build business and personal value with positive market implications

Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands. A brand is the sum of...

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