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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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The urge to drive a brand or product through...

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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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It is important to distinguish between brand innovation and...

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BOI targets support for more small businesses; raises 1 billion Euro to offer low interest facilities

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Three (3) strategies for avoiding lazy brand perception

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Terawork is fast becoming a home for African freelancers – by Techcabal

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Festive economy: three (3) ways to take advantage of frenzy

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Promote. Advertise. Push more. Sell more. Do more. All...

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The year 2025 is wrapping up. In less than...

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‘Find your niche and study it’, Johnny Enagwolor, co-founder of PlentyWaka, advises entrepreneurs

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Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands. A brand is the sum of...

Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement

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Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...

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Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...
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