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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Mobile spend to hit $380 billion in 2020 with great implications for businesses

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Four ways to overcome common digital transformation challenges – Tjaart Malan, Head of Cloud Success Services Africa at SAP

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The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Gov. Makinde deploys state marketing, pitches for investment in Oyo

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States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...

Venture capital firm increases funding for local start-ups to $25,000

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Microtraction, an early-stage venture capital firm, has increased its funding for viable start-ups from $15,000 to $25,000. As well, it has reduced its...

Delta State champions talent development as tools for economic growth in the 21st century

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In a bid to improve the yield from its talent ecosystem, the Delta State government is organising a talent development summit in Asaba, on March 11th. According...

Coronation Merchant Bank receives $40m facility to finance export and import trades in Nigeria

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Coronation Merchant Bank has received a $40 million boost from the International Finance Corporation, in a bid to provide finance trade solutions to customers....

Gatatransport launches mobile app to tackle frustrations in cab-hailing segment

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To tackle major frustrations, such as declined request and delay in pick up time, experienced by commuters, Gatatransport has launched its own mobile app....

To be successful be in an industry where the external forces support you – Warren Buffet

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Berkshire Hathaway Chairman, Warren Buffet, advises entrepreneurs who aim for long-term success to look for industries where the external forces work to their advantage....
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