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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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General News

1.99 million Petty traders have benefited from GEEP – Bank of Industry

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The Bank of Industry has disclosed that 1.99 million...

How leveraging industry experts as influencers sustains sales traction

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Businesses utilize influencer marketing as a tool for broadening...

44% of workforce with low education will be forced out by automation before 2030 – global analyst, PWC

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Students Mirco Wiegert and Lorenz Hampl had decided to...

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Smart businesses should prepare to take advantage of advanced tech in 2020 – Gianfranco Lanci, Lenovo President

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Businesses have been advised to prepare for the introduction of more advanced technologies this 2020. According to Gianfranco Lanci, President and Chief Operating Officer...

Minister advocates intensive digital skill acquisition for increased entrepreneurship

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The Honourable Minister of Communications and Digital Economy (HMCDE), Dr. Isa Ali Ibrahim, is advocating for increased digital literacy and entrepreneurship in raising Nigeria's...

Entrepreneurs: How to make your new year resolution work

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Making life adjustments in key areas has the capacity to spring new result. This 2020 is projected to be a year of new realities,...

Year 2020: 5 top business events and conferences for January

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Business events connect people with knowledge and opportunities. They provide the platform for networking, catching up on latest gist and developments within your industry,...

LCCI warns Poor infrastructure, excess regulatory will lead to high cost of doing business in 2020

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The LCCI emphasised that discourse such as land-border closure, power, AfCTA, CBN intervention efforts, import tariffs, increase in VAT, and minimum wage will shape the realities of 2020 for businesses.

Bank of Industry’s Tech Hub: Entry closes in 1 week

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The Bank of Industry (BOI) vertebrae 6-month incubation programme for techpreneurs will stop receiving entry on January 3rd 2020. The programme which is expected...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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