US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All...

Financing

Entrepreneurs

Most Popular

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants,...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification....

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’?...

General News

PiggyVest hits a new milestone with Achievers’ Awards

PiggyVest , a fintech platform that services over...

UNIOSUN introduces startup fund for alumni

UNIOSUN has introduced a financial support program for its...

How to escape viral marketing fads

Viral marketing strategies succeed where there are first context...

African students to enjoy support in the ongoing Standard Bank Derek Cooper scholarship into the London School of Economics

Indigent but brilliant students across Africa are being called...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

To see growth Accenture advises off-grid solar firms to prioritise small businesses

In one of its studies, leading consulting firm, Accenture, revealed that small-businesses have consistently exhibited a desire to embrace energy offerings that put into...

Support for Windows 7 is nearing the end, says Microsoft

One of the leading enterprise work tools and software, Windows 7, will run its course on January 14. With that Microsoft brings to an...

As consumers say they value what users say about products, PWC advices businesses to look beyond ROI

In its last global market report, global consulting firm, PWC, advised businesses to put more effort into improving how consumers interact with products and...

Clothing & Apparel Market: Product customisation expected to shape consumer sentiment in 2020

Consumer preference in the clothing and apparel market will be shaped by personal desire to stay unique. Hence it is believed that the capacity...

World Bank Group scores Nigeria low on Logistics performance, freight forwarding indicted

Nigeria has been ranked 110 among 160 countries in terms of ease of movement of goods and services. In a latest release by the...

Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...

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