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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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Three (3) ways to position for AI recommendations

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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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Six (6) steps to finding relevance in any market

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However saturated and intensely competitive a market is, every...

Without a vaccine economic activities won’t pick up pace – Cordros Securities

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Cordros Securities, a Lagos-based asset management firm, has cautioned...

Good news for food vendors, bad one for govt.? World calories demand to increase by 80%

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The two (2) forces of growth you shouldn’t ignore if you dream of taking your business to the top

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The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Latest Articles

Importers can now pay customs duties at FBNQuest Merchant Bank

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FBNQuest, an arm of FBN holdings, has been authorised to collect customs duties to ease the loads on the Nigerian Customs Service and its...

Participatory partnership: How to make your partners the womb that incubate your ideas

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If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Ministry of State gets N200billion to support SMEs and other industries

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The Federal Executive Council (FEC) has secured a facility worth N200b from a number of lenders spearheaded by Credit Suisse AG to finance industrialisation...

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Real estate firm, RevolutionPlus is going on a 'Walk' to drive wider participation in its Christmas promo and celebrate years of stellar service...

Varsity postpones ‘freshers’ resumption

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The management of Osun State University has recently effected a slight change in the academic calendar of the university for newly admitted students. This decision was taken...

Selling: How to link up with your prospects

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Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...
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