It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage.
Most of the...
The management of Osun State University has recently
effected a slight change in the academic calendar of the university for newly
admitted students.
This decision was taken...
Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...