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US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...
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Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

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Latest Articles

RevolutionPlus steps up the real estate game, adds Omoni Oboli as ambassador

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RevolutionPlus has unveiled Nollywood actress/producer, Omoni Oboli, as its latest Brand Ambassador. During the unveiling ceremony held at the real estate head office in...

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FBNQuest, an arm of FBN holdings, has been authorised to collect customs duties to ease the loads on the Nigerian Customs Service and its...

Participatory partnership: How to make your partners the womb that incubate your ideas

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If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Ministry of State gets N200billion to support SMEs and other industries

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The Federal Executive Council (FEC) has secured a facility worth N200b from a number of lenders spearheaded by Credit Suisse AG to finance industrialisation...

Real Estate: RevolutionPlus organises Walk to drive awareness for yuletide promo

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Real estate firm, RevolutionPlus is going on a 'Walk' to drive wider participation in its Christmas promo and celebrate years of stellar service...
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US-Iran war: why you should take an investor’s view

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