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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...
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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Promote. Advertise. Push more. Sell more. Do more. All...

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The year 2025 is wrapping up. In less than...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

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Young people lacking skills necessary for success in the 21st century – Brookings Institute

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As Africa is poised to provide the largest global...

France invites African entrepreneurs to summit

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In a bid to provide sustainable solutions to cities and territories across Africa, France welcomes fresh ideas from entrepreneurs on the continent.

5 business software every small business should consider having

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Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

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Google has provided insights into what consumers prioritize amid...

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The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

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Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

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Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

HBR: How to Become a Super Communicator at Work

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by Charles Duhigg Summary.    We’re not born knowing how to communicate effectively. Rather, great communication is a skill that nearly anyone can learn by taking the following...

Opportunities: Orangle Corner Nigeria dangles 40,000 Euros funding before young entrepreneurs

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Applications are now open for the 10th cohort of the Orange Corners Nigeria Incubation Programme. The Orange Corners Nigeria Incubation Programme, an initiative of...

Demography key factor in Nigeria’s real estate sector’s evolution – Bartholomew Egbochie

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Despite the challenges in the operating environment, experts are projecting growth in the real estate sector. Mr Bartholomew Egbochie, the Chief Executive Officer of...

4 strategies from Bezos that would change your business

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Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...

How to cultivate a purposeful culture

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Sarah Turner, the founder and chief executive officer of an eponymous agency, provides interesting insights into how to raise performance within your business organisation...

20 Types Of Content To Help You Attract Prospects And Win Customers – Renae Gregoire

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If you know deep inside that you need to be doing more to connect regularly with your audience through a blog, an email newsletter,...
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