Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...
The buzz around artificial intelligence is undeniable. It's revolutionizing industries, automating tasks and promising unprecedented growth. As an entrepreneur, you've...
Supply chain glitches along the value can lower businesses' productivity levels. In 2020 the volume of out-of-stock products as a result of supply chain...
Customer trust is the major driver of business growth. Without trusting your product on key purchase criteria, consumers are not likely to make recurrent...
Outspan Nigeria Limited, a subsidiary of ofi (olam food ingredients) has reaffirmed its commitment to the dairy sector through scaled investment in backward integration...
The global economy is "perilously close to falling into recession", according to the latest forecast from the World Bank.
It expects the world economy to...
Fidossi International Limited, the distributor of top wines and spirit brands, is reinvigorating the continent’s fashion industry in a bid to expand the sector’s...