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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
Strategy

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Toyin Afilaka Toyin Afilaka -
Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it...
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

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Running an organisation comprising intelligent people with a ‘Big...

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Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

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A new building rises. Gardens relocated or located. Old...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria...

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By Michelle Knowles and Oladapo Adeigbe Access to finance remains...

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Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Women across 774 LGAs to receive micro-grants from Dangote

Financing Toyin Afilaka Toyin Afilaka -
Top business magnate in Africa, Aliko Dangote, has promised to empower indigent Nigerian women. Speaking in Sokoto recently, the billionaire said a micro-grant, worth...

Be Unique & attractive: 3 strategies for building your personal brand

Strategy Toyin Afilaka Toyin Afilaka -
Have you ever asked yourself why some folks get all the attentions like the James Bond in a movie featuring everyone else? Well, it...

Banks unwilling to lend to SMEs due to lack of identity & operational info – Dayo Ademola, EFInA

Financing Toyin Afilaka Toyin Afilaka -
Dearth of sufficient background and transaction information has been highlighted as one of several reasons traditional banks refuse to provide loan facility to...

Nigeria rises again on the list of countries with ease of doing business

Trending Toyin Afilaka Toyin Afilaka -
Nigeria has been announced as one of the ten (10) most improved countries in terms of ease of doing business (EOD). The announcement was...

How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her

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Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...

World Quality Alliance preaches total quality Management as strategic tool for gaining market share

Strategy Toyin Afilaka Toyin Afilaka -
Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...
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