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US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Toyin Afilaka Toyin Afilaka -
Seasonal festivities are strong tools in the hands of...
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Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

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Latest Articles

Agro-preneurs set for a windfall as firms source raw materials locally

Product Toyin Afilaka Toyin Afilaka -
Entrepreneurs engaged in agro-business are set for a windfall as brewers and other manufacturers in Nigeria source local raw materials as alternative to the...

WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?

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In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...

GTBank Fashion Weekend: Searching for where to stock up your wardrobe, and learn new hustle?

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In November, precisely 9th and 10th, GTBank will be showcasing a host of new clothing designs from talented African fashion designers. The fair and...

We provide solutions to the shortage of skilled and professional drivers in Nigeria – Damilola Akeju, CEO, Driveme.ng

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The ability to see every problem as an opportunity led Damilola Odunlade-Akeju into creating driveme.ng , a year ago. As the founder and chief...

Between 2016 and now Nigeria has implemented 140 reforms to make running business easier – PEBEC

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The Presidential Enabling Business Environment Council (PEBEC) said Nigeria has implemented not less than 140 reforms in the past 3 years to make owning...

Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

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Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...
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Human behaviours are largely learned. Our values, perceptions, wants,...

US-Iran war: why you should take an investor’s view

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Wars are brutal. The human costs have no justification....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

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Cash flow is the lifeline of business. It can...

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US-Iran war: why you should take an investor’s view

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