As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will thrive sustainably. Amazingly, many companies...
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...
Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...
PRESS RELEASE - First City Monument Bank (FCMB), one of the biggest financial players in the development of Nigeria’s agriculture sector, has announced the...