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Product innovation or renovation? Your brand need, and three (3) ways to renovate
It is important to distinguish between brand innovation and...
Entrepreneurs
Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy
Olam Agri has been commended for its sustained investment...
Latest Articles
How Darwin’s ‘adaptation’ theory can help businesses survive post-pandemic
No doubt the business environment has been transformed by the pandemic. Navigating through the environment will therefore require adaptation of the business operating models...
Stanbic IBTC calls for idea-stage entrepreneurs to tap into its support network
The Stanbic IBTC Founder Institute Lagos has made a call for intending idea-stage entrepreneurs who are interested in sharpening and growing their ideas and...
Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups
Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...
Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst
Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...
A 10% increase in brand conversations yields 3% sales – Twitter
Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...
How brand image is toppling product features as driver of consumers’ choices
The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...