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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
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A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Credit conditions in the banking sector has improved – Godwin Emefiele, CBN Governor

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Seven [7] steps for creating an effective marketing plan for your business

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Forbes to announce supporters for startup digital accelerator program this week

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Leading global media, Forbes, said it will announce new wave of supporters for its Nigeria startup digital accelerator program this week. The digital accelerator...

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N50 billion loan facility:Central Bank waives guarantor for SMEs and households!

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Nigeria's apex bank, the Central Bank of Nigeria , has waived the mandatory request for guarantors for small businesses and households participating in the...
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