Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...
The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...
Cordros Securities, a Lagos-based asset management firm, has cautioned that the global economy will continue to face turmoil until a vaccine is approved on...
Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...
Leading global media, Forbes, said it will announce new wave of supporters for its Nigeria startup digital accelerator program this week. The digital accelerator...