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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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The urge to drive a brand or product through...

General News

Increase in 2020 budget aimed at funding critical projects – Barau Jibrin, chair, appropriation committee

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Debates over the 2020 budget was finally laid to...

How to build business and personal value with positive market implications

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Value determines the relevance and attractiveness of brands. This...

Nigeria accounts for 80% of $551m foreign investment in African Fintech startups – CBN

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Seen as the best lever for financial inclusion on...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Latest 0
Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Latest 0
Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

Latest 0
All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Latest 0
Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Microsoft makes its Teams software solution available to help SMEs beat the lockdown

Innovation Toyin Afilaka Toyin Afilaka -
Leading software solution provider, Microsoft, is calling on Small and Medium-sized Businesses (SMBs) to pivot to the Microsoft Teams software in order to continue...

Real estate business: Low interest rate means this is the best time to build – Olusegun Ajanlekoko, Pres., CASLE

Financing Toyin Afilaka Toyin Afilaka -
As economic activities grind to a halt world wide, and government are being put under deeper strain to offer stimulus packages, the President of...

Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

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Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses some characteristics of a 'landscape scale' crisis. It describes that as an unexpected chain of...

Productivity: FiberOne extends services to Lekki, boosts broadband access for businesses and homes

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Fiber optic internet connectivity has become essential in meeting the demands of today's IoT-driven environment. For this reason FiberOne Broadband this month has ...

What you do obsessively between ages 13 and 18 is the thing you have the chance of being world class at – Bill Gates,...

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Bill Gates, the founder of the world largest software company, Microsoft Inc, says every 'struggler', 'striver', and 'average Joe' is probably presently engaged in...

Nigeria needs facts, reason and solidarity to overcome the Coronavirus – Pro. ‘Labode Popoola, VC UNIOSUN, enlightens public

Strategy Toyin Afilaka Toyin Afilaka -
The management of Osun State University today, 19th of March, held a sensitization campaign on the prevention against the spread of Coronavirus disease with...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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Three (3) ways to position for AI recommendations

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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Three (3) ways to position for AI recommendations

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