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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst

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The future of Nigeria will be driven by people not oil – Charles Soludo, ex CBN Gov.

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

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No doubt the Coronavirus is crippling business activities. It is becoming worrying. Business value chain is being disrupted somehow as government and industry leaders...

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As financial institutions lower lending outlook for 2020 due to global uncertainties, entrepreneurs may have to look for alternative funding sources to keep business....

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Movie icon, Richard Mofe-Damijo, said aspiring actors should not wait until they get the chance to audition for roles on the big screen. The actor explained,...
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