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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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How Darwin’s ‘adaptation’ theory can help businesses survive post-pandemic

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No doubt the business environment has been transformed by...

France invites African entrepreneurs to summit

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In a bid to provide sustainable solutions to cities and territories across Africa, France welcomes fresh ideas from entrepreneurs on the continent.

Are you are an exporter or importer? See these 3 trade services provided by Zenith Bank

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Experiencing slow internet access? Damaged underwater cables are the cause

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Mobile telecommunications network provider, MTN, has been sending text messages to subscribers apologizing for 'slow data speeds and difficulty with accessing the internet'. Being...

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Citing an expanding population consisting mostly young people, the Chief Executive Officer of food conglomerate, UAC, Folasope Aiyesimoju, highlighted the attractive market opportunity that...

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Economic outlooks for the year, especially a recent one by PriceWaterCoopers, a global consulting firm, see the service sector expanding from $5 billion in...

Prior transactions awaiting payment to comply with new tax regime, says Nigeria Accountant-General

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To clear any contention that the new Finance Bill may cause among businesses, the Accountant General of the Federation, Alhaji Ahmed Idris, has hinted...

Sustainable company growth involves changes to the internal ‘machinery’ of a firm – Michael Blanding, Forbes

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Award-winning review journalist and author, Micheal Blanding, has demystified the theories surrounding company growth. Writing this week, he posits that growth is not...

To stem the tide of poverty Nigeria urged to diversify economy

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The Chief Executive Officer of an eponymous transportation consulting firm, Festus Okotie, has called on government to arrest a projected slide of millions of...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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