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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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The urge to drive a brand or product through...

General News

Chinese doctors’ arrival in Nigeria: Failure of our Business Development Managers – Jacob Ipogah, PC, Hoover Consulting

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OPINION - I have been carefully following the invitation...

Starting a business: How to identify bad business Ideas – Damilola Odunlade-Akeju, founder/CEO, DriveMe.ng

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 You must have heard top business executives say, “Idea...

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

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The Pan Atlantic University has over the years been...

Seven (7) ways you can become indispensable to your client – Maria Thimothy, Snr Consultant at OneIMS

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Clients comprise buyers of products and services. They are...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Latest 0
Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

Latest 0
All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Latest 0
Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

TEF to open portal for entrepreneurs’ applications on Jan 1, 2020

Financing Toyin Afilaka Toyin Afilaka -
One of the leading sources of funding and mentoring for entrepreneurs on the continent, the Tony Elumelu Foundation, will start accepting applications for its...

Business & career intelligence: critical keys for succeeding with people

Strategy Toyin Afilaka Toyin Afilaka -
Operating a business or building a career involves social and commercial exchange. The social aspect is concerned with the ability to work with...

Era of campus ‘militancy’ gone, students need to be ‘brilliant’ now to excel, Osun Assembly Chief Whip urges undergraduates

Workshop Toyin Afilaka Toyin Afilaka -
Undergraduates in Nigeria have been urged to focus on academic excellence and enterprise instead of championing violent activities. Speaking at a workshop organised by...

Credit conditions in the banking sector has improved – Godwin Emefiele, CBN Governor

Financing Toyin Afilaka Toyin Afilaka -
The governor of the Central Bank of Nigeria has raised the hope of business owners in Nigeria going into 2020. Over the weekend,...

World Bank advocates improved digital economy for actualization of Nigeria’s growth plan

Innovation Toyin Afilaka Toyin Afilaka -
Having emerged from almost 3 years of recession, Nigeria has been advised to channel more investment into the digital space if she desires further...

Google reveals 3 ways restaurant owners can drive patronage this festive season

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Google analyses reveal that among top 'near me searches' on its platform, 'restaurants near me' comes top. The implication is that more people are...
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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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