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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

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Seasonal festivities are strong tools in the hands of...

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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General News

African students to enjoy support in the ongoing Standard Bank Derek Cooper scholarship into the London School of Economics

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Indigent but brilliant students across Africa are being called...

Funding: 4 sources open to young entrepreneurs

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Entrepreneurs can run foreign transfers, apply for visas via Access app

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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5 business software every small business should consider having

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Hustle24 Nigeria looks at 5 business software that small businesses should consider to boost daily management operations. Software has become so important in this...

Increase in 2020 budget aimed at funding critical projects – Barau Jibrin, chair, appropriation committee

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Debates over the 2020 budget was finally laid to rest as the Senate finally approved an additional N264 billion to raise the total budget...

Polaris Bank to support SMEs in the health sector with bundle loans

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Polaris Bank, once known as Skye Bank, has reiterated its support for the growth of Small and Medium Scale Enterprises in Nigeria. The bank...

Nigeria susceptible to external shock – Moody’s

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Global rating agency, Moody's, in its latest compilation, has changed Nigeria's outlook to 'Negative'. The agency said the change is due to the nation's...

1.99 million Petty traders have benefited from GEEP – Bank of Industry

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The Bank of Industry has disclosed that 1.99 million petty traders in Nigeria have benefited from the Government Enterprise Empowerment Programme (GEEP). The disclosure...

Nigeria accounts for 80% of $551m foreign investment in African Fintech startups – CBN

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Seen as the best lever for financial inclusion on the continent, Fintech companies in Africa have been attracting massive global attention. The solution has...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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