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US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...
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Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

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Increase in 2020 budget aimed at funding critical projects – Barau Jibrin, chair, appropriation committee

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Debates over the 2020 budget was finally laid to rest as the Senate finally approved an additional N264 billion to raise the total budget...

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Global rating agency, Moody's, in its latest compilation, has changed Nigeria's outlook to 'Negative'. The agency said the change is due to the nation's...

1.99 million Petty traders have benefited from GEEP – Bank of Industry

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Nigeria accounts for 80% of $551m foreign investment in African Fintech startups – CBN

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NBS report: e-commerce, bakery, personal care, telecom are the growth area for interested investors and entrepreneurs

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US-Iran war: why you should take an investor’s view

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Wars are brutal. The human costs have no justification....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

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Cash flow is the lifeline of business. It can...

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US-Iran war: why you should take an investor’s view

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