Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

Financing

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

General News

Meet Anirudh A Damani: Gearing Up to Invest In 100 African

ByNayantara Jha | May 23, 2023Young, well-travelled and with...

Hot Industries to Start a Business – Melissa Houston

Starting a business is one of the most rewarding...

Five (5) fundamental ways to build a successful brand

It is possible to build a product that holds...

Are you are an exporter or importer? See these 3 trade services provided by Zenith Bank

The complexity of international trade can overwhelm a newbie....

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Nigeria takes case for more foreign investment to Georgia, US

The Ministry of Industry, Trade and Investment held a 3-day summit in Georgia, United States, over the weekend with the aim of luring more...

Business Growth: When looking to non-customers really makes sense!

Growth most times comes from any place but your comfort zones. You will be surprised so many people want to buy from your store,...

Convention for Business Integrity, Chamber of commerce seek solution to MSMEs exclusion from major financing chains

Despite the fact the small businesses in Nigeria contribute 48% to the nation's GDP, and employ 80% of the citizens, they have been largely...

Inspiring entrepreneurship stories: Whatsapp, Under Armour, Ebay and Alibaba

There are moments that bring the sparks alive in everyone. Reading the true life stories of entrepreneurs who rose from abject poverty, series of...

RevolutionPlus steps up the real estate game, adds Omoni Oboli as ambassador

RevolutionPlus has unveiled Nollywood actress/producer, Omoni Oboli, as its latest Brand Ambassador. During the unveiling ceremony held at the real estate head office in...

Cocoa becomes a new area of hope for agropreneurs

The price of Cocoa has shot higher by 12%, standing so far at $2,640/mt, according to the Financial Derivatives Company. As Nigeria smarts up...

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