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US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...
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Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

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World Bank advocates improved digital economy for actualization of Nigeria’s growth plan

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Having emerged from almost 3 years of recession, Nigeria has been advised to channel more investment into the digital space if she desires further...

Google reveals 3 ways restaurant owners can drive patronage this festive season

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African students to enjoy support in the ongoing Standard Bank Derek Cooper scholarship into the London School of Economics

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Indigent but brilliant students across Africa are being called upon to submit applications for the Standard Bank Derek Cooper Scholarship into the London School...

Black Friday is important to the success of all retailers- Gerald Storch, former CEO, Toy R Us

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As the shopping frenzy kicks off this last week of November, consumers are jostling for the hottest deals across stores. The rise of large...

Growth in 3rd qtr GDP analyses informed retention of monetary policy rate at 13.5% – CBN

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The Central Bank of Nigeria (CBN) has cited growth in 3rd quarter GDP analyses, decline in non-performing loans, increased liquidity of the banking sector,...
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