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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Three (3) ways to prepare business for 2026

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Festive economy: three (3) ways to take advantage of frenzy

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

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Trade in services to hit new height, providing fresh opportunities – PWC

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Economic outlooks for the year, especially a recent one...

Major economies moving away from commodity export, Nigeria need do the same fast – Dr. Ayo Teriba, CEO, Economic Associates

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The Chief Executive Officer at Economic Associates (EA), ...

COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

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No doubt the Coronavirus is crippling business activities. It...

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Students Mirco Wiegert and Lorenz Hampl had decided to...

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Flutterwave advocates stronger intra Africa trade

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Growth in 3rd qtr GDP analyses informed retention of monetary policy rate at 13.5% – CBN

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The Central Bank of Nigeria (CBN) has cited growth in 3rd quarter GDP analyses, decline in non-performing loans, increased liquidity of the banking sector,...

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Ingenuity. Character. Vision. Co-operation. Those words can be worth a billionaire dollar each, especially when you discover they make up the vital nutrients in the bloodstream of...

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Many business intelligence software companies don’t list their product’s cost on their website; they tell you to give them a call. There’s a legitimate...

Teachers are architects of the socio-economic, scientific, tech development of Nigeria – Pro. Labode Popoola, VC, Osun varsity

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The Vice-Chancellor of Osun State University, Professor Labode Popoola has highlighted the roles of people in the teaching profession as key to the...

Players in the creative industry should learn to approach BOI – Dr. Wale Okediran, former ANA President

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Renown writer and erstwhile president of the Association of Nigerian Authors (ANA), Dr. Wale Okediran, has called on publishers and people in the creative...

The shortage of skilled workforce is a challenge to the growth of the startup ecosystem in Nigeria – Eyitayo Ogunmola, CEO, Utiva

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Eyitayo Ogunmola, the founder of edtech Utiva, dabbles into some of the challenges confronting the startup ecosystem in Nigeria. He beams searchlight on issues...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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