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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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General News

UK set to inject 320 million Pounds into Sub Saharan Africa to aid businesses

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United Kingdom's support agency, UKAID, is plowing 320 million...

Nigeria’s ecommerce opportunities greater than elsewhere – Jeremy Hodara, Co-CEO, Jumia

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For Nigerian businesses desiring to expand market reach...

Fidossi reinvigorates African fashion industry, sponsors awards

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Fidossi International Limited, the distributor of top wines and...

8 Great Entrepreneurial Success Stories

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

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Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Big Dreams: 3-in-1 Talent hunt show for aspiring entertainers begins free registration

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Registration for the inaugural edition of 'Big Dreams', a talent discovery platform for comedians, musicians and actors, is ongoing. The project which aims to...

Don’t just use Twitter to socialise, create jobs with it – Okonjo-Iweala advises Nigerian Youths

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Twitter, one of the top 3 social media platforms in the world, is being positioned as a revenue-generating tool with potential for creating jobs...

How to put together an attractive visibility plan for your business

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Visibility is key to growing market shares. Without possessing sufficient visibility, no product, service or business can retain consumers consciousness for long. Consumers’ minds...

Inability of SMEs to put together structure and bankable business plans make banks withhold credit – Tony Okpanachi, Development Bank’s chief

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The Development Bank of Nigeria (DBN),an institution saddled with channeling resources to aid small businesses, has highlighted the key reasons commercial banks in the...

Government intensifies efforts to boost MSMEs

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The minister of state for industry, trade and investment, Mariam Katagum, said that entrepreneurship development is one of the top agendas of the federal...

Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

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Everyone is selling something. Therefore, selling is the greatest profession on earth. Acquiring or learning selling skills is a prerequisite for wealth. In this...
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Three (3) ways to position for AI recommendations

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