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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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The future of Nigeria will be driven by people not oil – Charles Soludo, ex CBN Gov.

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Prof. Charles Soludo, former Central Bank of Nigeria (CBN) governor, recently provided a professional insight into the future of the country. Speaking at a...

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In any declining economy with overt fear of inflation, the greatest store of value is real estate. It means when currency is devalued...

Check this ‘FarmCrowdy-advantage’, in case you are searching for opportunities

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FarmCrowdy is an agro-business platform that connects willing investors, called 'farm sponsors', with farmers across Nigeria. Investors or sponsors make a return-on-investment of between...

TeamViewer: Looking for better ways to host meetings & coordinate remote operations?

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Interested in China’s business opportunities? check Canton Fair 2019…

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The China Import and Export Fair, also known as Canton Fair, is a gathering place for businessmen and women from all over the...

“Focus on your end goal, you will discover things as you move on”, Awosika, Chairman BoD, First Bank

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The Chairman, Board of Directors, First Bank of Nigeria (FBN), Ibukun Awosika, has urged the younger generation to embrace entrepreneurship and maintain focus.Speaking...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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