Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

Financing

Entrepreneurs

Most Popular

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and...

General News

Solar increases scale, growing into most viable business field

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Realtor and Propertypro: 2 real estate portals for buyers and investors in the US and Nigeria

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Four (4) ways to maintain market relevance through brand good news

Modern consumers are fickle. They thrive on excitement and...

Global recession warning as World Bank cuts economic forecast

The global economy is "perilously close to falling into...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would have changed. Delaying the plan for...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...

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