By Hope Horner
When I first started my business, I approached budgeting with the optimism of someone who hadn't yet been burned. I treated it like a tidy math problem:...
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...
Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...
Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...