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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
Entrepreneurs

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Toyin Afilaka Toyin Afilaka -
Consumers seem to be wary of being assaulted by...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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The urge to drive a brand or product through...

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Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Latest 0
Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

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N150m up for grabs as ‘Access the Stars’ throws up more opportunities for talented Nigerians

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Access Bank and the Nigerian Breweries have struck...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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Two (2) BUSINESS-driven events to look out for within the next 30 days

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The Lagos Fashion Week and the Lagos International...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Latest 0
Promote. Advertise. Push more. Sell more. Do more. All...

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Latest 0
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Latest 0
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Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Beat the 65% trap: How making wise outsourcing choices drives business success

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Running a business is an unending marathon. It often requires adopting tested, adaptable strategies to survive the strange spells that kill 65 per cent...

Four (4) ways to boost your professional earning power

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Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...

Agripreneurs set for African Dev. Bank largesse

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Twenty-five young African agripreneurs have advanced to the “boot camp” final round of the African Development Bank’s (www.AfDB.org) AgriPitch competition, stepping closer to a...

The Multiplier Effect: Three (3) key factors to look out for when opening a new business

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  Except a business links up to the overseas market to draw revenues it has to compete fiercely for the total money in circulation within...

8 Great Entrepreneurial Success Stories

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Steve Tobak Author of Real Leaders Don't Follow It never ceases to amaze me how much time people waste searching endlessly for magic shortcuts to entrepreneurial...

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Market segmentation helps a business locate opportunities that the untidy competition may be missing out on. This approach lowers the risk associated with new...
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Festive economy: three (3) ways to take advantage of frenzy

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Four (4) strategies for managing growth in mature markets

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