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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Latest 0
Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Entrepreneurs 0
Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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The urge to drive a brand or product through...

General News

Only a third of PCs shipped to Africa carry genuine software – Microsoft

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Microsoft, a giant software-maker, is embarking on a continent-wide...

How investing in your customers can make the difference in a competitive market

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The difference between very good brands and good brands...

VR 1820 Awarded Best Quality Brandy Brand in Nigeria

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Vecchia Romagna (VR) 1820, a leading Italian brandy distributed...

Importers can now pay customs duties at FBNQuest Merchant Bank

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FBNQuest, an arm of FBN holdings, has been authorised...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Latest 0
Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

Latest 0
When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Latest 0
Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

Latest 0
All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Latest 0
Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

Workshop 0
Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Entrepreneurial dreams: How setting priorities can help move you closer to your goals

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Whatever consumes most of your energy and time is ultimately going to form your future. Everyone’s life is boxed within a 360-degree circuit; and...

Farming and farm equipment rental are growth areas to invest

Product Toyin Afilaka Toyin Afilaka -
This 9 months old Startup is now the largest farm equipment rental service in Nigeria. From a humble beginning of just a few tractors...

Learn the Amazon tricks, join its virtual summit this month

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With more competition than ever and the increased prominence of paid ads, learn the exact strategies Amazon experts are using in 2020...

Bike-hailing startups: Working closely with Govt. will help create regulatory infrastructure – Andrew Fassnidge, founder Africa Tech Summit

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The ban on motorbikes and the restrictions on the operators of bike-hailing platforms in Lagos State is slowly taking its toll. Known as the...

See the 7 traits Harvard says most entrepreneurs share

Strategy Toyin Afilaka Toyin Afilaka -
If we do not have people who take risks and create jobs, the society will suffer, humanity will also lose touch with creation. But...

Africa is blessed with resources but its future lies in people – Hanan Morsy, Director at AfDB

Strategy Toyin Afilaka Toyin Afilaka -
How well Africa develops its workforce will determine how soon it eradicates poverty and takes its place among top economies. That was the submission...
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Three (3) strategies for avoiding lazy brand perception

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Three (3) ways to position for AI recommendations

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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