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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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General News

Is talent Nigeria’s new ‘crude oil’? check what Delta State is doing…

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The Delta State Government, under the administration of Sen....

Two (2) ways to get buy-in for your idea

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Nigeria yet to tap opportunities in non-interest banking – Abubakar Suleiman, Sterling Bank’s CEO

Financing Toyin Afilaka Toyin Afilaka -
The Managing Director and Executive Officer of Sterling Bank, Abubakar Suleiman, said it is high time Nigeria tapped non-interest banking to fund its infrastructure...

UAE unveils $500m fund to digitize Africa and aid startups

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Dubai-based UAE Consortium for Africa is set to commit $500 million to expanding the continent's digital footprint while helping the youths acquire skills that...

GDM Group introduces sales management solutions for retailers

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GDM Group, a marketing innovation firm, introduced three tech-driven, sales management solutions over the weekend. The solutions are Retailar, Retailscope and Alpha Geek. The management...

Meet the UNIOSUN lecturer who won USAID $25,000 research grant

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One of the lecturers of the department of Zoology of Osun State University, Dr. Olabanji Ahmed Surakat has recently been awarded the ARNTD/UKAID/USAID grant...

GTBank says 2020 is ‘year of opportunities’

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Leading Nigerian bank, GTB, says 2020 is loaded with opportunities considering it marks the beginning of a cycle attached to some Chinese myth. Tagged the...

Scenario planning: How to build business resilience in a changing environment

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A little change in the economy or the way people live can put an unprepared organisation out of business. Hence, the best way to...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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