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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

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Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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Export promotion council set to help enterprising Nigerian youth Develop foreign market

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As part of ongoing efforts to move Nigeria away from total dependence on revenue from oil, the Nigeria Export Promotion Council (NEPC) is in...

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The famous basketball star, late Kobe Bryant, helped buoy the Lakers brand all around the globe. He was more than a sports personality though....

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The report published by the Central Bank of Nigeria (CBN) on Monday revealed that, as at the last check, N2.2 trillion were outside banks....
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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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