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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

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Digital Marketing expert, and consultant at Wildream, Tola Babalola, said consumers' focus has shifted from mere consumption to seeking purpose in brands; hence getting...

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Co-founder of Andela and Flutterwave, Iyin Aboyeji, has joined a list of believers and investors in early stage African startups. The entrepreneur who retired...

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As total global e-commerce sales hit $29 trillion in 2019, as reported by Geneva based UNCTAD, taking advantage of the different online portals including...

Goldman Sachs and China to lead big investment in African tech startups in 2020

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The ministry of finance expects tax break to lift startups if bill is passed into law

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Igbos advised to embrace manufacturing as e-commerce threatens traditional trading

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The Governor of Abia State, Okezie Ikpeazu, has advised South-East merchants to embrace manufacturing as returns begin to diminish, in the areas of traditional...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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