PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Financing

Entrepreneurs

Most Popular

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than...

General News

Business travelers get relief as High Court condemns collection of import duty on personal goods

The Nigerian Customs Service (NSC) will henceforth have to...

Wealthy Nigerians must give more – Gov. Oyetola

He said genuine contributions by philanthropists would go a long way to build better society and positively impact on the coming generation.

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on...

The post lockdown economy: Product development strategy to surviving the new realities

The post-lockdown economy, starting anytime from May 2020, will...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Wealthy Nigerians must give more – Gov. Oyetola

He said genuine contributions by philanthropists would go a long way to build better society and positively impact on the coming generation.

France invites African entrepreneurs to summit

In a bid to provide sustainable solutions to cities and territories across Africa, France welcomes fresh ideas from entrepreneurs on the continent.

‘Very few entrepreneurs have built something as profound’ – Khosrowshahi, Uber chief, hails exiting co-founder

Willing to expand into several markets within a short time, Travis, at the helm, stepped on regulators; ignored a build-up of dark sentiment, and a toxic corporate culture that was already spilling into sexual harassment within the organisation.

Yaritza Scot: 5 ways to make extra money during this holiday

A happy family needs a healthy flow of cash. Of course, money goes around fast this season; and certainly you will have need of...

ECOWAS Trade Relationship: Lagos-Abidjan highway will soon be a reality – AfDB

The African Development Bank (AfDB) said it has put in place plans to ensure the corridor road between Lagos and Abidjan is executed anytime...

Good news for food vendors, bad one for govt.? World calories demand to increase by 80%

Researchers from the University of Gottingen, Germany, say there is a trend showing increasing individual Body Mass Index (BMI) which automatically will lead to...

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