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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...
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Nigerian banks some of the most reluctant lenders – Analysts

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There are indications that the Central Bank of Nigeria will raise the loan-to-deposit rate to 70% in 2020. The move will further pile pressure...

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The speaker of the House of Representatives, Right Honourable Femi Gbajabiamila, will deliver a lecture at the University of Osun on December 19,...

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Sproxil Champion introduces market driven solution, aid knowledge of products and customers

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Sproxil Champion is a flexible point-of-sale consumer promotion solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and...

How investing in your customers can make the difference in a competitive market

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Innovation, entrepreneurship key to making Nigeria competitive – Doyin Salami, Chairman, Economic Advisory Council

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The Chairman of the Economic Advisory Council to President Muhammadu Buhari, Doyin Salami, noted this week that for Nigeria to be favourably positioned in...
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