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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

General News

Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc

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In business school, I was made to believe that...

To survive post-COVID-19, develop multiple versions of your future – McKinsey advises business

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Most likely, post COVID-19, processes will change, terms will...

Communications infrastructure, network and AI, biggest winners of the pandemic – Naoki Fujiwara, CFM, Shinkin Asset Mgt. Co.

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The COVID-19 is set to render some industries and...

Why your success is tied to the management of these two (2) finite resources

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Everyone is given a certain amount of capital, you...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

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Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Nigeria population, an asset – Ibukun Awosika, Chairman, BoD, First Bank Nigeria

Workshop Toyin Afilaka Toyin Afilaka -
The Chairman Board of Directors, First Bank Nigeria, Ibukun Awosika, has described the 200 million population of Nigeria as a big asset that...

Fintech startups get a lift as Labs by ARM accelerator programme calls for entry

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As the global payments market is expected to reach $2 trillion by 2025, according to Bloomberg, solutions in the field have become some of...

Nigerian banks some of the most reluctant lenders – Analysts

Financing Toyin Afilaka Toyin Afilaka -
There are indications that the Central Bank of Nigeria will raise the loan-to-deposit rate to 70% in 2020. The move will further pile pressure...

Nigerian varsities in search of new operating models as funding dries up

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The speaker of the House of Representatives, Right Honourable Femi Gbajabiamila, will deliver a lecture at the University of Osun on December 19,...

Technology and Innovation will dictate global economy – Jim Ovia, Chairman, Zenith Bank

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The Chairman of Zenith Bank, Jim Ovia, has said disruptive technology and innovation will play a huge role in repositioning Nigeria for economic prosperity....

Sproxil Champion introduces market driven solution, aid knowledge of products and customers

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Sproxil Champion is a flexible point-of-sale consumer promotion solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and...
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The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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