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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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There are 41.4 million MSMEs in Nigeria -SMEDAN

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The Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) has revealed that there are 41.5 million micro-businesses in Nigeria. It also added that...

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The European Investment Bank (EIB) has announced a loan program called SheInvest to help Nigerian and African women entrepreneurs build capacity. The loan program...

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Twitter, one of the top 3 social media platforms in the world, is being positioned as a revenue-generating tool with potential for creating jobs...

How to put together an attractive visibility plan for your business

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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