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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

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Running an organisation comprising intelligent people with a ‘Big...
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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

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The ongoing US-Iran conflict isn’t just affecting the Middle...

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Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...

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Failure is never final: How failing O’levels helped one man build a multi-million dollars hotel business

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Robin Hutson's life would probably have been far less successful if he hadn't failed his school exams. "I managed to screw up all my O-levels,...

Startups in Africa receive $699 million funding in 10 months

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Venture Capital and private equity firms are pouring more money into African startups than ever. As at the end of October 2019, according research...

There are 41.4 million MSMEs in Nigeria -SMEDAN

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The Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) has revealed that there are 41.5 million micro-businesses in Nigeria. It also added that...
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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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