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US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...
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Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

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3 ways to sustain your ‘hustle’ through micro-marketing

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Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....

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Lagos state will play host to entrepreneurs from diverse backgrounds in the second week of November. Tagged 'Global Enterprise Week', the event is being...

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One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...

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See how Andela is building new generation of young techpreneurs and engineers in Nigeria, Africa

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Christina Sass learned at an early age to spot talent in new places. She went on to found Andela, a firm that...

Women across 774 LGAs to receive micro-grants from Dangote

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Top business magnate in Africa, Aliko Dangote, has promised to empower indigent Nigerian women. Speaking in Sokoto recently, the billionaire said a micro-grant, worth...
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