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Strategy

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle East; its disruptive effects can be felt across boardrooms,...
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Running an organisation comprising intelligent people with a ‘Big Boss’ approach isn’t working anymore. That 200-year-old manufacturing-derived model doesn’t hold in the new marketplace. It wastes human potential. It...
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Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...
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Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...
Strategy

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

Toyin Afilaka Toyin Afilaka -
It is 2026. Holiday pyjamas are clearly making way...
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Three (3) ways to prepare business for 2026

Toyin Afilaka Toyin Afilaka -
The United States carried out its first deadly strike...

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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Latest 0
Running an organisation comprising intelligent people with a ‘Big...

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

Strategy 0
The ongoing US-Iran conflict isn’t just affecting the Middle...

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants,...

US-Iran war: why you should take an investor’s view

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Wars are brutal. The human costs have no justification....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

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Cash flow is the lifeline of business. It can...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Latest 0
Considering the scale of insights available to businesses, there...

Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

General News

To see growth Accenture advises off-grid solar firms to prioritise small businesses

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In one of its studies, leading consulting firm, Accenture,...

Business leadership: 6 steps to follow if you want to rise to the top

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Ingenuity. Character. Vision. Co-operation. Those words can be worth a...

Funding: 4 sources open to young entrepreneurs

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Adequate funding help bring good ideas to life. Despite...

We ‘re focused on tackling access to finance for SMEs through digitisation – Absa

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Lagos, Nigeria, January 11, 2022: Absa, a pan-Africa financial...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

Strategy 0
The ongoing US-Iran conflict isn’t just affecting the Middle...

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Strategy 0
Cash flow is the lifeline of business. It can...

Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

MAD: The 3 best approaches to deploy when prospecting for customers

Strategy Toyin Afilaka Toyin Afilaka -
Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

Strategies for removing the greatest block to sales growth

Strategy Toyin Afilaka Toyin Afilaka -
“Competition is intense”. “The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even care anymore”. You hear all kinds of things but you can...

3 ways to sustain your ‘hustle’ through micro-marketing

Product Toyin Afilaka Toyin Afilaka -
Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....

Lagos hosts Global Enterprise Week

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Lagos state will play host to entrepreneurs from diverse backgrounds in the second week of November. Tagged 'Global Enterprise Week', the event is being...

Podcast: Another 21st Century marketing Tool?

Innovation Toyin Afilaka Toyin Afilaka -
One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...

The 4th industrial revolution: How to avoid being made redundant

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Everyone and every business’ success is a function of the level of fit between the subject strategic intelligence and the demand of the time...
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Latest 0
Running an organisation comprising intelligent people with a ‘Big...

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

Strategy 0
The ongoing US-Iran conflict isn’t just affecting the Middle...

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants,...

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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Latest 0
Running an organisation comprising intelligent people with a ‘Big...

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

Strategy 0
The ongoing US-Iran conflict isn’t just affecting the Middle...

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Latest 0
Human behaviours are largely learned. Our values, perceptions, wants,...

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