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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
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Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it is logical that fintech service providers leverage their existing...
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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

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The ongoing US-Iran conflict isn’t just affecting the Middle...
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants,...

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Three (3) ways to move from Identity Crisis to accurate positioning

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To be successful be in an industry where the external forces support you – Warren Buffet

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Berkshire Hathaway Chairman, Warren Buffet, advises entrepreneurs who aim...

Fostering Africa’s net food exporter aspiration – Anil Nair

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Failure is never final: How failing O’levels helped one man build a multi-million dollars hotel business

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Lagos hosts Global Enterprise Week

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Lagos state will play host to entrepreneurs from diverse backgrounds in the second week of November. Tagged 'Global Enterprise Week', the event is being...

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One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...

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See how Andela is building new generation of young techpreneurs and engineers in Nigeria, Africa

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Christina Sass learned at an early age to spot talent in new places. She went on to found Andela, a firm that...

Women across 774 LGAs to receive micro-grants from Dangote

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Top business magnate in Africa, Aliko Dangote, has promised to empower indigent Nigerian women. Speaking in Sokoto recently, the billionaire said a micro-grant, worth...

Be Unique & attractive: 3 strategies for building your personal brand

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Have you ever asked yourself why some folks get all the attentions like the James Bond in a movie featuring everyone else? Well, it...
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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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If you are familiar with the local slang ‘Naija...

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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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