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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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WORK TOOLS: what you should know about Slack and Monday.com

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Slack has a very to-the-point tagline that is, in...

SheInvest: Europe dangles 1 billion Euro before Nigerian women Entrepreneurs

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The European Investment Bank (EIB) has announced a loan...

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The COVID-19 enforced lockdown is psychologically transformative. It is...

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Students Mirco Wiegert and Lorenz Hampl had decided to...

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Latest Articles

Zenith bank promises entrepreneurs in the east N10m loans at 9%

Financing Toyin Afilaka Toyin Afilaka -
Zenith Bank has offered to lend 10,000 SMEs in Eastern Nigeria loans to the tune of N10 million each at 9% interest per annum....

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

Entrepreneurs Toyin Afilaka Toyin Afilaka -
The Pan Atlantic University has over the years been a citadel for managerial and enterprise excellence. Hardly is there any prominent executive sitting at...

N1 billion daily loan:Is Access Bank the new recourse for businesses?

Financing Toyin Afilaka Toyin Afilaka -
Access Bank said the total value of loans disbursed daily on its two digital lending portfolios, PayDay and QuickBuck, has risen to N1...

Nigeria will witness mass innovation within the next 5 years – Hareesh Malikail, Chellaram Plc

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Chellaram, a leading industrial conglomerate, and Evonik, a firm that specialises in chemical products, are engaging manufacturers in a workshop/ summit at the Sheraton...

Investment: Property in Lagos appreciates by 16-50% in 2019

Financing Toyin Afilaka Toyin Afilaka -
Land in Lagos has recorded marginal improvement to the delights of investors. The Ibeju-Lekki Axis, Ikoyi, Lagos Island, Magodo, and GRA in Ikeja, are...

Two (2) BUSINESS-driven events to look out for within the next 30 days

Entrepreneurs Toyin Afilaka Toyin Afilaka -
The Lagos Fashion Week and the Lagos International Trade Fair will take place within the next 1 month. The two events share one...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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