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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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Three (3) ways to position for AI recommendations

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Five Ways to release energy in your business team

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Ubuy targets young, professional service providers

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Ubuy, a mobile app and website that connects professional...

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The two students who took on Coke and Pepsi

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Terawork is fast becoming a home for African freelancers – by Techcabal

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Latest Articles

COVID-19: This may be the greatest chance to build your brand!

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The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...

Luxury and fashion companies to be hard hit by economic lockdown – McKinsey

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As consumers sober up, due to the ongoing lockdown, spend on non-food and non-health products are expected to take a hit. Fashion and luxury...

Chinese doctors’ arrival in Nigeria: Failure of our Business Development Managers – Jacob Ipogah, PC, Hoover Consulting

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OPINION - I have been carefully following the invitation of Chinese Medical Team to Nigeria and the controversies that surround it. To...

African software engineers set to gain more global visibility

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To help the burgeoning African software engineers gain more global visibility, Africave, a startup with root in Nigeria, has launched its portal. The startup...

Want to be an auctioneer? Body reviews curriculum, set for new course at the end of April

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PRESS RELEASE - The Certified Institute of Auctioneers of Nigeria has revised its course curriculum for new Auctioneers to include bid calling drills...

LinkedIn says Blockchain and emotional intelligence are 2 of the most sought after skills

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Emotional Intelligence and knowledge of Blockchain technology are some of the in-demand skills for the new decade. Emotional Intelligence boosts selling and aids team...
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Three (3) ways to position for AI recommendations

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