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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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General News

CBN promises to clampdown on banks diverting funds meant for entrepreneurs

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The Central Bank of Nigeria (CBN) has uncovered some...

Nigerian business launches innovative Whatsapp BOT for shoppers, Facebook releases ‘Snap-and-Shop’ feature

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Truly, crisis births new opportunities that can be taken...

Ministry of State gets N200billion to support SMEs and other industries

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Dubai set to welcome African and global paper manufacturers for Jan. 2020 expo

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SGI Dubai is an expo that showcases latest technology in the global signage and printing industry. The expo is organised by the International Expo...

Tradermoni: Artisans and traders to receive N10 billion in 2020

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The Federal Government has promised to support petty traders and artisans of all sorts with interest and collateral-free loans worth N10 billion in...

As UNIOSUN fetes renown entrepreneur, Gbaja’ calls for concerted efforts to raise level of varsities

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The University of Osun rolled out its elevated grandeur yesterday as it celebrated one of its benefactors, and renown entrepreneur, Prince Engineer Tunde Ponle....

Ubuy targets young, professional service providers

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Ubuy, a mobile app and website that connects professional service providers with users have been re-launched after an upgrade. The platform collates small businesses...

Only a third of PCs shipped to Africa carry genuine software – Microsoft

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Microsoft, a giant software-maker, is embarking on a continent-wide programme to tackle the growing piracy of its products. The programme tagged 'Windows PC Affordability...

Rensource secures $20million funding to help SMEs access electricity

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Rensource, a renewable energy company, has received $20 million serie A funding to accelerate its efforts in delivering decentralised offgrid power-solution to small business...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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