Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

Financing

Entrepreneurs

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

General News

The algorithmic economy: Experts advise businesses to buckle up

The algorithmic economic is typically staking a firm grip...

Five [5] ways to stimulate team belief and max energy to achieve market objectives

It takes as fewer as one divisive or odd...

African markets still innovating amid liquidity struggles, revealed ABSA AFMI Report

ABSA, a leading financial services provider, revealed that innovations...

Productivity: FiberOne extends services to Lekki, boosts broadband access for businesses and homes

Fiber optic internet connectivity has become essential in meeting...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Nigerian varsities in search of new operating models as funding dries up

The speaker of the House of Representatives, Right Honourable Femi Gbajabiamila, will deliver a lecture at the University of Osun on December 19,...

Technology and Innovation will dictate global economy – Jim Ovia, Chairman, Zenith Bank

The Chairman of Zenith Bank, Jim Ovia, has said disruptive technology and innovation will play a huge role in repositioning Nigeria for economic prosperity....

Sproxil Champion introduces market driven solution, aid knowledge of products and customers

Sproxil Champion is a flexible point-of-sale consumer promotion solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and...

How investing in your customers can make the difference in a competitive market

The difference between very good brands and good brands can be traced to simple human traits – if you like call it brand personality. Check...

Innovation, entrepreneurship key to making Nigeria competitive – Doyin Salami, Chairman, Economic Advisory Council

The Chairman of the Economic Advisory Council to President Muhammadu Buhari, Doyin Salami, noted this week that for Nigeria to be favourably positioned in...

‘Be resilient when the outlook is bleak’ – BBC’s Will Smale profiles a Scandinavian entrepreneur and his early struggle

Mathias Mikkelsen was so keen to get his business up and running that he slept in a cupboard for three months. Back in late...

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