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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

General News

The ministry of finance expects tax break to lift startups if bill is passed into law

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The Minister of Finance, Budget & National Planning, Zainab...

UAE unveils $500m fund to digitize Africa and aid startups

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Dubai-based UAE Consortium for Africa is set to commit...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

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Agro-preneurs set for a windfall as firms source raw materials locally

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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CESVO rewards Osun varsity leadership for ethics and value compliance

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The Vice-Chancellor of Osun State University, Professor Labode Popoola, and other principal officers of the University were recently commended by the Centre for Ethics...

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College drop out who eventually become successful entrepreneurs intrigue us. But certainly what works for them, like Steve Jobs once hinted, is they leave...

MTN goes ahead with 3-month trial of 5G technology in Nigeria

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In a bid to meet its 2020 target, MTN Nigeria has begun trial of 5G technology. The telecommunications service provider in partnership with the...

USAID’s West Africa Trade Hub will remove bottleneck – Claire Pierangelo,US Consular General

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The United States, through its global agency, United States Agency for International Development (USAID), is planning to set up a trade hub in Abuja,...

6 traits you must have to become a Business leader and sustain your role in the 21st century

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The bedrock of national economic prosperity is entrepreneurial skills and business leadership. Meanwhile sustaining business leadership can be daunting. It requires the capacity to...

Ease of Getting Credit: Azerbaijan, Jordan, Tajikistan, upstage Nigeria on World Bank List

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Although Nigeria maintains its 15th position on World Bank list of countries where businesses can easily access financing, the country has, nonetheless, been upstaged...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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