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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...
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The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...
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Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc

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In business school, I was made to believe that...
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How to Prepare Your Small Business for the Next Wave of AI Innovation – Nicolas Leighton

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The buzz around artificial intelligence is undeniable. It's revolutionizing...

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Will the planned regulation of the social media by FG affect small businesses?

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The Minister of Information and Culture, Lai Muhammed, informed the press on Tuesday, in Abuja, that the Federal Government is putting in place modalities...

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Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

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Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....

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Lagos state will play host to entrepreneurs from diverse backgrounds in the second week of November. Tagged 'Global Enterprise Week', the event is being...

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