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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
Strategy

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
Entrepreneurs

Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it is logical that fintech service providers leverage their existing...
Strategy

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

Toyin Afilaka Toyin Afilaka -
The ongoing US-Iran conflict isn’t just affecting the Middle...
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Toyin Afilaka Toyin Afilaka -
Human behaviours are largely learned. Our values, perceptions, wants,...

Financing

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Three (3) ways to move from Identity Crisis to accurate positioning

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

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A new building rises. Gardens relocated or located. Old...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria...

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Nigeria: A Land of Opportunities – Barth Egbochie

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Nigeria remains one of the most opportunity-rich markets in...

General News

Every time I see a problem, I ask ‘How can technology fix this?’ – Umar Afridi, co-founder, Truepill

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Technology is creating new opportunities to proffer better, faster,...

High prospect for real estate investment in Nigeria – Bartholomew Egbochie, CEO, ATCO Homes

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Lagos, Oct 4, 2023 - The Nigeria real estate sector...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

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Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses...

Innovation

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

Strategy

Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

Latest 0
If you are familiar with the local slang ‘Naija...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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If you have seen recent news publications about the...

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

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Knowing what you don’t know is a powerful intelligence....

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

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The ongoing US-Iran conflict isn’t just affecting the Middle...

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Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist

Strategy Toyin Afilaka Toyin Afilaka -
Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....

Dialpad: Here is a business communication tool that can help your team coordinate work remotely

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Dialpad is a cloud-based video conferencing and AI (artificial intelligence)-powered business phone solution that unifies dispersed team members by giving each one instant access...

The Nigerian creative industry set to receive a boost from Nigeria-US partnership

Entrepreneurs Toyin Afilaka Toyin Afilaka -
The Nigerian-American Chamber of Commerce has announced a collaboration between the country and the United States, with the aim of boosting the efforts of...

Check Pod, new social Networking app that helps you meet like-minds and advertise your ‘hustle’

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Pod is a social networking app that connects people of shared interest, professions, business and aspirations, and help them set a place to meet...

Zenith bank promises entrepreneurs in the east N10m loans at 9%

Financing Toyin Afilaka Toyin Afilaka -
Zenith Bank has offered to lend 10,000 SMEs in Eastern Nigeria loans to the tune of N10 million each at 9% interest per annum....

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

Entrepreneurs Toyin Afilaka Toyin Afilaka -
The Pan Atlantic University has over the years been a citadel for managerial and enterprise excellence. Hardly is there any prominent executive sitting at...
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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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If you are familiar with the local slang ‘Naija...

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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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If you are familiar with the local slang ‘Naija...

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