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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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Technology and Innovation will dictate global economy – Jim Ovia, Chairman, Zenith Bank

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Inspiring entrepreneurship stories: Whatsapp, Under Armour, Ebay and Alibaba

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There are moments that bring the sparks alive in everyone. Reading the true life stories of entrepreneurs who rose from abject poverty, series of...

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RevolutionPlus has unveiled Nollywood actress/producer, Omoni Oboli, as its latest Brand Ambassador. During the unveiling ceremony held at the real estate head office in...

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The price of Cocoa has shot higher by 12%, standing so far at $2,640/mt, according to the Financial Derivatives Company. As Nigeria smarts up...

Importers can now pay customs duties at FBNQuest Merchant Bank

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FBNQuest, an arm of FBN holdings, has been authorised to collect customs duties to ease the loads on the Nigerian Customs Service and its...

Participatory partnership: How to make your partners the womb that incubate your ideas

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If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Ministry of State gets N200billion to support SMEs and other industries

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The Federal Executive Council (FEC) has secured a facility worth N200b from a number of lenders spearheaded by Credit Suisse AG to finance industrialisation...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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