It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage.
Most of the...
The Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) has revealed that there are 41.5 million micro-businesses in Nigeria. It also added that...
The European Investment Bank (EIB) has announced a loan program called SheInvest to help Nigerian and African women entrepreneurs build capacity. The loan program...
Tech Specialist, an academy devoted to nurturing IT talents, is collaborating with the industrial Trust Fund (ITF) and the Nigeria Employers Consultative Association (NECA)...
Registration for the inaugural edition of 'Big Dreams', a talent discovery platform for comedians, musicians and actors, is ongoing. The project which aims to...
Visibility is key to growing market shares. Without possessing sufficient visibility, no product, service or business can retain consumers consciousness for long. Consumers’ minds...