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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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First City Monument Bank (FCMB) is partnering with payment gateway solutions provider, SystemSpects, to help Small, Medium Enterprises (SMEs) manage staff payroll. Considering many...

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Development service provider, Servicore Nigeria Limited, has entered into partnership with UK-based Flat Stan First Aid Limited to boost emergency management in the country....

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The Minister of Information and Culture, Lai Muhammed, informed the press on Tuesday, in Abuja, that the Federal Government is putting in place modalities...

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Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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