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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
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A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...
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The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...
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Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc

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In business school, I was made to believe that...
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How to Prepare Your Small Business for the Next Wave of AI Innovation – Nicolas Leighton

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The buzz around artificial intelligence is undeniable. It's revolutionizing...

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The 4th industrial revolution: How to avoid being made redundant

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Banks unwilling to lend to SMEs due to lack of identity & operational info – Dayo Ademola, EFInA

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Dearth of sufficient background and transaction information has been highlighted as one of several reasons traditional banks refuse to provide loan facility to...

Nigeria rises again on the list of countries with ease of doing business

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Nigeria has been announced as one of the ten (10) most improved countries in terms of ease of doing business (EOD). The announcement was...
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