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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...
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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Latest Articles

Trends in mobility, Cloud computing, Big data analytics leading to formation of new businesses – Tayo Oyegunle, Country Manager, Uber

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Top Uber executive in Nigeria, Tayo Oyegunle, has hinted that enterprise driven young people have more opportunities to tap innovation in the fourth industrial...

Servicore and Flat Stan innovate to enhance emergency management skills among kids

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Development service provider, Servicore Nigeria Limited, has entered into partnership with UK-based Flat Stan First Aid Limited to boost emergency management in the country....

Will the planned regulation of the social media by FG affect small businesses?

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The Minister of Information and Culture, Lai Muhammed, informed the press on Tuesday, in Abuja, that the Federal Government is putting in place modalities...

MAD: The 3 best approaches to deploy when prospecting for customers

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Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

Strategies for removing the greatest block to sales growth

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“Competition is intense”. “The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even care anymore”. You hear all kinds of things but you can...

3 ways to sustain your ‘hustle’ through micro-marketing

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Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....
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