It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage.
Most of the...
MTN Nigeria is organising an academic challenge aimed at helping postgraduate students, and researchers, to develop their ideas into concrete initiatives. The challenge tagged...
Business is often regarded as serious and professional. The emotional feeling that comes with marriage is therefore seen as a weakness. Consequently, the thinking...
Chinese-backed Opera Opay has extended vertically into the car-hailing segment. This is coming on the heels of another extension into the payment segment. The...