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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Credit conditions in the banking sector has improved – Godwin Emefiele, CBN Governor

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The governor of the Central Bank of Nigeria has raised the hope of business owners in Nigeria going into 2020. Over the weekend,...

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Google reveals 3 ways restaurant owners can drive patronage this festive season

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Adequate funding help bring good ideas to life. Despite the improved lending-to-deposit rate (LDR) (standing at 65% presently as one of the strategic...

African students to enjoy support in the ongoing Standard Bank Derek Cooper scholarship into the London School of Economics

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Indigent but brilliant students across Africa are being called upon to submit applications for the Standard Bank Derek Cooper Scholarship into the London School...

Black Friday is important to the success of all retailers- Gerald Storch, former CEO, Toy R Us

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As the shopping frenzy kicks off this last week of November, consumers are jostling for the hottest deals across stores. The rise of large...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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