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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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Three (3) ways to position for AI recommendations

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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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How to escape viral marketing fads

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Viral marketing strategies succeed where there are first context...

Massive opportunities in telecoms sector for entrepreneurs – Absa

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Absa, a leading pan-African bank with a strong footprint...

Nigerian businesses need to brace up for the new tax regime – Yomi Olugbenro, head, tax, Deloitte

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Considering the outlook for the upcoming year, top Deloitte...

COVID-19: Terawork Says Platform To Help Businesses Rebound

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Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

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Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Teachers are architects of the socio-economic, scientific, tech development of Nigeria – Pro. Labode Popoola, VC, Osun varsity

Workshop Toyin Afilaka Toyin Afilaka -
The Vice-Chancellor of Osun State University, Professor Labode Popoola has highlighted the roles of people in the teaching profession as key to the...

Players in the creative industry should learn to approach BOI – Dr. Wale Okediran, former ANA President

Financing Toyin Afilaka Toyin Afilaka -
Renown writer and erstwhile president of the Association of Nigerian Authors (ANA), Dr. Wale Okediran, has called on publishers and people in the creative...

The shortage of skilled workforce is a challenge to the growth of the startup ecosystem in Nigeria – Eyitayo Ogunmola, CEO, Utiva

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Eyitayo Ogunmola, the founder of edtech Utiva, dabbles into some of the challenges confronting the startup ecosystem in Nigeria. He beams searchlight on issues...

MTN dares scholars, organises research and innovation challenge

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MTN Nigeria is organising an academic challenge aimed at helping postgraduate students, and researchers, to develop their ideas into concrete initiatives. The challenge tagged...

Brian & Shannon Miles: 5 Ways to run a successful venture with your spouse

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Business is often regarded as serious and professional. The emotional feeling that comes with marriage is therefore seen as a weakness. Consequently, the thinking...

Car hailing tussle: Opay’s OCar arrives to challenge Uber, Bolt

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Chinese-backed Opera Opay has extended vertically into the car-hailing segment. This is coming on the heels of another extension into the payment segment. The...
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Three (3) ways to position for AI recommendations

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