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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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“Sustained growth momentum in digital payment key to financial inclusion, SME thrust” – Dotun Akolade, Associate Director, Offline Merchant Acquiring, Opay

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Inability of SMEs to put together structure and bankable business plans make banks withhold credit – Tony Okpanachi, Development Bank’s chief

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The Development Bank of Nigeria (DBN),an institution saddled with channeling resources to aid small businesses, has highlighted the key reasons commercial banks in the...

Government intensifies efforts to boost MSMEs

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The minister of state for industry, trade and investment, Mariam Katagum, said that entrepreneurship development is one of the top agendas of the federal...

Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Everyone is selling something. Therefore, selling is the greatest profession on earth. Acquiring or learning selling skills is a prerequisite for wealth. In this...

How to avoid making tenacious enemies at the place of work

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You may not always determine how people treat you but you sure can shape people’s thought patterns towards you. What that requires is consciously managing your...

Tech isn’t enough, organisations must upskill to compete – Ehimuan-Chiazor, Director, Google West Africa

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Google says improved digital skills are critical for businesses aiming to thrive in current, intensely competitive marketplace. Knowledge of cloud computing, artificial intelligence,...

Osun State makes case for laws that will help renewable energy firms compete favourably

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Osun state governor, AdegboyegaOyetola, on Tuesday, called on the different legislative arms of government in the country to enact laws that will increase the...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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