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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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General News

As Diaspora remittances cross $25 billion, PWC advises gov. to pool fund to help early-stage businesses

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Global consulting firm, PriceWaterCooper, has urged the Federal Government...

Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business

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By January 2021, the reality for 55 African countries...

Mobile spend to hit $380 billion in 2020 with great implications for businesses

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As consumers reportedly averaged 3hrs 40minutes on their mobile...

LinkedIn says Blockchain and emotional intelligence are 2 of the most sought after skills

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Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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All thriving businesses have energy flowing through the team...

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Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Every time I see a problem, I ask ‘How can technology fix this?’ – Umar Afridi, co-founder, Truepill

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Technology is creating new opportunities to proffer better, faster, and impactful solutions in the fields of health management, transportation, education, entertainment and retailing. It...

4 market growth strategies that will put your business on the path to big wins

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Continuous growth is critical to sustaining market presence. However, threat to business sustenance, if you like, call it business continuity, is real. But it...

WORK TOOLS: what you should know about Slack and Monday.com

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Slack has a very to-the-point tagline that is, in my humble opinion, one of the most descriptive yet simplistic ones. That tagline is “Where...

FCMB introduces staff management solutions targeted at SMEs

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First City Monument Bank (FCMB) is partnering with payment gateway solutions provider, SystemSpects, to help Small, Medium Enterprises (SMEs) manage staff payroll. Considering many...

2 Strategies for retaining customers in the 21st century

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The 21st first century customers are spoilt for choice. The only way to keep them is to constantly excite them and innovate. That is...

Trends in mobility, Cloud computing, Big data analytics leading to formation of new businesses – Tayo Oyegunle, Country Manager, Uber

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Top Uber executive in Nigeria, Tayo Oyegunle, has hinted that enterprise driven young people have more opportunities to tap innovation in the fourth industrial...
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