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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Ibeju-Lekki: This is an investment zone you won’t want to pass up

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Between 2016 and now Nigeria has implemented 140 reforms to make running business easier – PEBEC

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Students Mirco Wiegert and Lorenz Hampl had decided to...

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Drive up revenue: Three ways (3) to retain customers

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A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

ATCO Homes bags top real estate awards

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ATCO Homes, a top Nigerian real estate company, has been recognised for its excellent performance in the real estate sector. The firm emerged as...

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Article Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...

Crown flour mill draws Nigeria closer to wheat production self-sufficiency

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Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

“Sustained growth momentum in digital payment key to financial inclusion, SME thrust” – Dotun Akolade, Associate Director, Offline Merchant Acquiring, Opay

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Interview Dotun Akolade, a digital payment expert, who is also an Associate Director at Opay, a top payment services firm, talks about the growth in...

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It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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