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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

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General News

Extremely resilient businesses are built during economic crises – Jan Hammer, Index Ventures

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Experts believe the virus outbreak will pave way for...

Check these enterprise-driven quotes from Kobe Bryan

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The famous basketball star, late Kobe Bryant, helped buoy...

Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap

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Present market reality reveals there is no permanent market...

Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers

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Learning how to align internal processes with change prospect is key to success.

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Rotary club hosts economic and community development seminar, set to boost agribusiness

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Gulder Ultimate Search making a comeback

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One of Nigeria's wholly local content and TV reality show, the Gulder Ultimate Search, is expected to grace the screen again. The sponsor of...

Agro-preneurs set for a windfall as firms source raw materials locally

Product Toyin Afilaka Toyin Afilaka -
Entrepreneurs engaged in agro-business are set for a windfall as brewers and other manufacturers in Nigeria source local raw materials as alternative to the...

WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?

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In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...

GTBank Fashion Weekend: Searching for where to stock up your wardrobe, and learn new hustle?

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In November, precisely 9th and 10th, GTBank will be showcasing a host of new clothing designs from talented African fashion designers. The fair and...

We provide solutions to the shortage of skilled and professional drivers in Nigeria – Damilola Akeju, CEO, Driveme.ng

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The ability to see every problem as an opportunity led Damilola Odunlade-Akeju into creating driveme.ng , a year ago. As the founder and chief...

Between 2016 and now Nigeria has implemented 140 reforms to make running business easier – PEBEC

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The Presidential Enabling Business Environment Council (PEBEC) said Nigeria has implemented not less than 140 reforms in the past 3 years to make owning...
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The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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