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Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...
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Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Three (3) ways to strategically define your business and keep being in business

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As the lines between industries blur, only businesses that...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

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Latest Articles

How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her

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Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...

World Quality Alliance preaches total quality Management as strategic tool for gaining market share

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Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...

Gulder Ultimate Search making a comeback

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One of Nigeria's wholly local content and TV reality show, the Gulder Ultimate Search, is expected to grace the screen again. The sponsor of...

Agro-preneurs set for a windfall as firms source raw materials locally

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Entrepreneurs engaged in agro-business are set for a windfall as brewers and other manufacturers in Nigeria source local raw materials as alternative to the...

WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?

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In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...

GTBank Fashion Weekend: Searching for where to stock up your wardrobe, and learn new hustle?

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In November, precisely 9th and 10th, GTBank will be showcasing a host of new clothing designs from talented African fashion designers. The fair and...
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Six (6) Ways to Raise the Levels of Your Customer Attachment

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Considering the scale of insights available to businesses, there...

Building business Momentum: Three (3) ways to keep you going strong

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The Law of Productivity: Prioritise, Plan, Perform

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Six (6) Ways to Raise the Levels of Your Customer Attachment

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